At last! An all natural pet shampoo. No sodium lauryl sulfate. Great for dogs, or other pets, with dry skin. Here is a letter I received from my dog groomer: Dear Grace, I have purchased and used your products for several years now to use on myself, especially your MSM cream. It is wonderful. I even use it on my dog for his skin problems. My husband likes it for his sore muscles and achy joints. All your products are natural, effective and good quality. But now I have tried your pet shampoo and just love it! It is what I have been looking for. It is 100% natural, no artificial preservatives and no chemicals in it. You can even dilute it. It makes the coat feel so soft and smells wonderful . When I shampoo the dogs it does a great job cleaning the coat and soothes the skin, especially for animals with sensitive skin or skin problems. My customers love the smell on the dogs and its long lasting aroma makes my grooming room smell great all day long! It is really hard to find a pet shampoo that is 100% natural and cleans and protects the skin but now have found one. Thank you. I recommend this shampoo for any animal--even on yourself! Robin's Clip-N-Dip Custer, WA